Produzione VISUAL CLINIC
Bally introduces its Autumn/Winter 2020 collection through the sensory art of performance, Kaleidoscope; an immersive installation enhancing the seasonal message through subtle choreography, combining movement, film and sound to explore different perspectives, through the ever-changing synthesis of natural elements.
A tunnel in black and white graphic preludes the experience reflecting the collection’s signature motif. The installation awaits you: roles are reversed as guests traverse the runway, while a crowd moves in the opposite direction, curiously alluding to the importance of understanding our place in nature. A celebration of the beauty and power of water and our intrinsic relationship to the oceans, rain and ice, culminates in a storm before giving way to the cyclically calm that follows. The pace of the performance slows, allowing a time for renewal: the warmth of the sun and the balm of crystal clear water that gathers in mountain valleys, before running through rivers to the sea.
Kaleidoscope underpins the values of Bally. Light filters in, illuminating standout silhouettes of models outfitted in the new collection, where craftsmanship, quality and advanced tailoring are designed to stand the test of time. A series of optical crystal prisms inspired by alpine glaciers focus attention and magnify detail in footwear and accessories. The installation is an opportunity to see things from a myriad of viewpoints; proposing a lifestyle that is sensitive and aware of its place in the world.